There are dozens of web design tips that you can find online. A lot of people have their own opinions on what the perfect website should look like. That is simply because, to a certain extent, the design is subjective. This means that one person may like the design, another might find it awful.
In addition to this, web design is one of the most vital factors for the success of a website. In fact, almost half of people say that the design of a site is their main factor for judging a company’s credibility. As a result, it also affects conversions, bounce rate, and more.
Don’t just rely on your gut feeling and start doing things proven to work. Stay on the page for some web design tips backed by proven results.
1. Make Site Speed an Absolute Priority
It is surely one of the least debated facts in the web design sphere that speed is important. Studies have shown that it influences everything from bounce rate over user satisfaction to conversions and revenue.
If your site is slow, visitors will not stay around. Additionally, because users care, search engines also do and factor your page loading speed into their rankings. For that reason, it is highly important that you invest in making your site as fast as possible.
2.Leverage the Above Fold
Nowadays, people have a very short attention span. Thus, it is important to make sure that you are able to relay your brand message in the first fold of your landing page.
Here are some tips on how to do that:
- Use a clear & descriptive headline — Explain what your site/products/services can do for visitors, highlight the benefits. Be brief and make use of powerful words.
- Include your main call to action — To have a higher conversion rate, the fold is the time to start the user journey. Make sure your CTA is clear and visible.
- Include media — Videos, audios, and images help emphasize your message in a more engaging way, which will keep the visitors to stay on your site.
3.Think Mobile First
A responsive, mobile-friendly website is required when it comes to modern website design. Research shows that more than 50% of web traffic now comes from mobile devices. So, to make sure that you don’t lose this 50% traffic, ensure that every element of your site is responsive and will properly arrange itself in any given resolution.
4.Space Out the CTAs
One of the most effective web design tips is leveraging CTAs. A good website design should still include additional CTAs elsewhere on the page; not every single visitor is going to immediately act. Therefore, your goal is to persuade them to do an action, and this usually happens beyond the fold. As a general rule of thumb, if you have a button in the area above the fold for them to act on, it is also recommended to provide that same action in at least one other area on the page after the fold.
5.Use Photos of People
Adding high-quality images to your site is one of the web design tips you shouldn’t miss as it may result in a higher conversion rate. This is especially true when you feature real people rather than objects or places. Get some quality images and use them as full-screen background to add polish and you’ll surely find a significant increase in clicks and a lower bounce rate will soon follow.
Web design is a compound topic and is a big factor for the success of any website. For that reason, it is vital to know exactly what you are doing. Relying on research for advice is a good way to ensure that.
The above techniques can be used to make your sites more effective, better serve your visitors as well as improve conversion and other success markers of your site. If you need assistance in designing and developing a website that converts, get in touch with us today!